A landing page is a lead capture page designed with the intent of transforming our website visitors into leads,and eventually into sales.It is usually a single web page where your website visitors arrive to from sources like your home page or after clicking on an advertisement like Google Ads,Facebook Ads or through email campaigns.
Types of landing pages-informtional and transactional
It allows us to share crucial details about our product to the site visitors,make them share their information through a lead form and finally convince them to buy.
A well designed and executed landing page is one of the most important aspect from an inbound marketer's point of view,so getting it right can make a huge difference in our product being a success or a failure.As they say,it's where all the action start.
Having said that,there are a few important the rules of the game which we need to follow and adhere to.Here's a few best practice features to implement while designing that killer page.
- Page headline
- Business information
- Content/ Message
- Navigation……..no horizontal scrolling
- Fold
- Typography
- CTA Buttons
- Social media integration
- Images and videos
- Forms
- Trust and Testimonials.
- Privacy.
- Mobile accesibility.
- Live customer chat.
- Multiple pages.
- Testing.
- Email drip or Integration with mail service
- Slidedeck…..to maximize space
Types of landing pages-informtional and transactional















































